AI search optimisation helps your business get found, quoted and recommended by AI tools like ChatGPT, Claude, Google AI Overviews, Perplexity, Gemini and Microsoft Copilot.
People increasingly ask an AI tool a question instead of scrolling through a list of Google results. If your business isn’t part of that answer, you’ve been left out before they’ve even started looking.
The industry hasn’t quote settled on one name for this, so you’ll see lots of terms. They mostly mean the same thing: making your website easy for AI to find, understand and list.
Optimising your content so that AI tools which generate answers, like ChatGPT and Perplexity, use and cite it.
Structuring your content so it directly answers the questions people ask, whether in AI chat, voice assistants or Google’s answer boxes.
This is more of a catch-all term for SEO that takes AI search into account.
Other names for the same idea, focused on the language models behind the AI tools that we use.
Google’s original name for what became AI Overviews and AI Mode.
AI search optimisation helps your business get found, but there’s a lot of acronyms.
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